DRIVING REVENUE THROUGH INTEGRATED BRAND, DEMAND GENERATION, & DIGITAL STRATEGIES

WHO

Spark! is a marketing strategy consultancy that works with executive leadership to develop and deploy integrated brand, demand generation, digital, go-to-market marketing, and business development strategies. We focus on developing approaches that align product, marketing, and sales teams to optimize performance and revenue generation.

WHAT

To be effective and durable in the shifting dynamics of the marketplace, every marketing and sales dollar spent should build your brand around driving your growth and revenue objectives. Spark! provides a full range of marketing services for companies in the SaaS, Fintech, Payments, e-Commerce, Retail Loyalty, and Cybersecurity sectors.

Strategic Services

Brand Strategy
Identity + Positioning
Content Strategy / Thought Leadership
Messaging Architectures
Digital Strategy
Product Marketing


Content Strategy
Channel Development & Marketing
Sales Enablement
Go-to-Market Strategies
Corporate and Product Naming
Fractional Chief Marketing Officer

HOW

Spark! brings a realistic, proven, and cost-effective approach to marketing B2B and B2C products and services. Our solutions are available through either a standard, project-based consulting model for discrete efforts or fractional Chief Marketing Officer executive engagements. Our fractional CMOs can quickly uplevel your marketing function while taking ownership of both specific outcomes and the P&L. We pride ourselves on working as a seamless extension of your leadership, marketing, sales, and product teams to help accelerate your business objectives.

WHY

When used for either a company or a product, “branding” may be the single most misunderstood word in business today. A brand is not a logo, a tagline, a website, or an advertisement. A brand is a promise of performance. Branding is the ability to consistently express a clearly differentiated promise in a way that allows your organization, product, or service to stand apart in a commoditized world.

At Spark!, we bring clarity to this process and develop marketing and sales strategies that create a distinct competitive advantage and deliver measurable results.

That’s our promise.

 

CLIENTS

Action Optics Adidas Alaska Airlines America West Airlines American Automobile Association AT&T BMW Brooks Sport Carrier Services, Inc Chockstone Comcast Columbia Sportswear Dell Diners Club DirectTV DMG World Media Deutsch Telekom IBM Hewlett-Packard Hitachi InSport Evans & Sutherland Evanta First USA Bank Fujitsu Gemological Institute of America GTE Heartland Payments Hewlett Packard Jones Golf Ketera Kore Group Loews Cineplex Manpower Marmot MBNA Bank Microsoft Nike   Nokia Northwest Airlines Onsite Financial Solutions   Oregon Council For The Humanities   Oregon Health Sciences University   PayIQ p:ear Pioneer Courthouse Square   Pixetell Portland Zoo Providence Health Care   Reebok   Renault Santa Cruz Bicycles Smith Action Optics Solo Sports Sprint Spectra Payments T-Gate Payments Transaction Labs Trivium Systems Thriftway United Airlines USC Marshall School of Business USC Annenberg School of Journalism Vela Resorts Vesta Wired Benefits   Yakima