Transforming Your Marketing and Sales Strategies

Spark! is a marketing and sales consultancy that works with executive leadership in the B2B and B2C technology sectors to develop and deploy integrated brand, marketing, sales, channel, and business development strategies. We focus on developing approaches that align marketing and sales teams to optimize performance and revenue generation.

To be effective and durable in the shifting dynamics of the marketplace, every marketing and sales dollar spent should build your brand while driving your revenue and growth objectives. Spark! provides a full range of marketing and sales support services for companies in the SaaS, Fintech, Mobile, Consumer Electronics, Technology Distribution, and Technology Storage Sectors.

Spark! brings a realistic, proven, and cost-effective approach to marketing and selling B2B and B2C products and services. Our solutions are available through standard project-based consulting models for discrete efforts or Chief Marketing Officer/Chief Revenue Officer executive engagements on a fractional basis. We pride ourselves on working as a seamless extension of your leadership, marketing, sales, and product teams to help accelerate your business objectives.

When used for either a company or a product, “branding” may be the single most misunderstood word in business today. A brand is not a logo, a tagline, a website, or an advertisement. A brand is a promise of performance. Branding is the ability to consistently express a clearly differentiated promise in a way that allows your organization, product, or service to stand apart in a commoditized world.
At Spark!, we bring clarity to this process and develop marketing and sales strategies that create a distinct competitive advantage and deliver measurable results.

That’s our promise.

Led by a senior executives with decades of deep strategic and operational experience, Spark! brings clarity to developing marketing and sales strategies that create a distinct competitive advantage and deliver measurable results.

Tom Byrnes
As a Chief Marketing Officer with 25 years of experience in leading and scaling global teams, Tom Byrnes works with senior management to accelerate innovation and growth. Known for distilling and implementing compelling brand and product strategies, he brings a unique focus to aligning marketing with sales operations to drive bottom-line returns. Specializing in both turnaround and high-growth situations, Tom’s expertise in integrated branding systems, go-to-market strategies, product marketing, channel marketing, loyalty programs, and digital, social, and content marketing creates solutions that build brands and drive revenue.

| tom@sparkbrands.com

Mark Zadeh
As a global sales leader who has built and scaled organizations known for their strategic focus, revenue growth, and profitability, Mark Zadeh has held roles as diverse as President, General Manager, and Executive Vice President for a number of technology companies in both the B2B and B2C sectors and has designed and scaled a number of successful sales/distribution organizations. Beyond helping to establish WISA, a key industry player in the Wireless Audio Association, Mark has developed a global network of strategic account and distribution relationships.

| mark@sparkbrands.com

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